About Us
AI-enabled analytics,
built by operators, for operators.
Why We Exist
Most companies have data.
Very few have intelligence.
The gap between the data a company collects and the decisions its leaders make is rarely a data problem. It’s an infrastructure problem, a translation problem, and a presence problem. The right information exists somewhere, but it isn’t organized, isn’t visible, and isn’t being used by the people who need it most.
PRIORA was built to close that gap. We construct modern data infrastructure (cloud warehouses, dbt pipelines, BI tooling), then apply AI to accelerate execution and sharpen strategy on top of it. We don’t disappear after delivery. We partner directly with CEOs, founders, and their senior operators to turn what we’ve built into the decisions that actually move the business.
We work in a focused set of verticals because industry knowledge makes the data better and the advice more precise. A dashboard built for a multi-location medspa operator by someone who understands district management cycles, booking platform data, and membership retention is a fundamentally different product than one built by a generalist.
What sets us apart
AI-enabled, not just analytical
We go beyond standard metrics and dashboards. On top of the data foundation we build, we apply artificial intelligence to accelerate execution and sharpen strategy: pattern recognition, anomaly detection, and forward-looking intelligence that helps leadership think faster and act with more confidence.
Fractional CDO, not a vendor
We embed as your fractional head of data, operating as part of the leadership team, not as a vendor you manage. We attend the meetings, understand the business cadences, and own the data function the way an internal CDO would. We bring vertical depth and a full engineering team with us.
Strategic presence beyond delivery
The point is never the dashboard. It's the decision that follows. We partner directly with CEOs, founders, and their most senior team members to make sure what we build actually gets used the way it should.
The Team
Colby Schrauth
Colby built his career on data infrastructure that had no room for error. At Google, he ran the data team for Cloud Security and was central to what was then the company's largest acquisition. At Square, he saw what data discipline looks like at the scale of consumer payments. He started PRIORA because most operators are running their businesses on a fraction of that infrastructure, and he knows exactly what they're missing. He grew up in Buffalo (Bills country, full stop), studied at Florida Atlantic, and has two golden retrievers he'll mention early and often.
Luke Snow
Luke spent his career in B2B software, including time at Daxko, which serves the wellness and fitness industry. Working alongside operators shaped how he thinks about data: the question is never what can be measured, it's what the people running the business actually need to see. He grew up in Northern California, went to UCSB, a 49ers fan whether the schedule allows it or not, and has a genuine obsession with French cooking and French wine.
Common Questions
What does PRIORA actually do?
PRIORA builds data infrastructure (cloud data warehouses, ETL pipelines, dbt models), creates executive-facing BI dashboards, and applies AI to surface intelligence that sharpens strategy. Then we partner directly with CEOs and senior operators to use what we've built for real decisions. We work across Medical Spas & Wellness, B2C, B2B, and Healthcare & Dental.
How does PRIORA use AI in its engagements?
AI sits on top of our data and BI foundation. Once the infrastructure is solid and the dashboards are live, we apply artificial intelligence to accelerate execution and sharpen strategy: pattern recognition across locations, anomaly detection, predictive modeling, and AI-assisted interpretation of what the data is telling leadership. This is what separates a reporting tool from a strategic intelligence system.
Who does PRIORA work with inside a company?
We partner primarily with the CEO, founder, COO, and the most senior operators, not just the analytics or engineering teams. Our dashboards are built for decision-makers, and we stay alongside them to make sure the intelligence is being used, not just delivered.
What is PRIORA's tech stack?
We work across the modern data stack: Snowflake, BigQuery, and Redshift for warehousing; dbt-core for data modeling; Metabase for BI and dashboards; Hightouch for reverse ETL; and custom ETL pipelines connecting booking platforms (BLVD, Mindbody), CRM (HubSpot), customer feedback tools (Listen360), and other operational data sources. We build for your environment.
How is PRIORA different from a traditional data or analytics agency?
Most data agencies deliver a dashboard and leave. PRIORA operates as a fractional head of data, embedded in your leadership team rather than managed as a vendor. We construct the infrastructure, layer in AI, and stay in the room with the CEO and senior operators to turn what we find into decisions. Think of us as the data function your business should have, without the overhead of building it internally.
What industries does PRIORA work in?
We work in four verticals where industry-specific data knowledge makes a meaningful difference: Medical Spas & Wellness (medical spas, IV hydration chains, facial bars, and multi-location wellness operators), B2C (consumer brands), B2B (enterprise and growth-stage companies), and Healthcare & Dental (independent and group practices).
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